When starting a business every entrepreneur has a question in mind, maybe one of the first questions: “How should I name my startup?” In the long run the answer to this question can translate to success or failure for the venture.
Start with the future in mind. Did you hear about that popular company, called AmazingBusinessCardsPrinting? … Neither did I. A strong business, like a strong house, has to have a strong foundation.
Try the elevator pitch. Would a person remember your businesses’ name when he steps out of the elevator? If not, you need a better name. I know that it does good for the SEO to have a your main keywords in the name, but people are the best marketing machine. If you want to reach for the stars, if you have the courage to dream big, choose a brandable domain names.
What brands do you use? Tomorrow morning, after you’ll wake up, just notice what brands do you use. Maybe your toothpaste is Colgate. Maybe your phone is iPhone. Maybe your shoes are Nike. All the popular brands are short, catchy and very easy to remember. Very few of them go beyond 10 letters length. The lesson? Choose a memorable, short brand name for your company.
Cheaper and easy to brand. Let’s say that you own a printing shop. If you’d want to buy Printing.com or Print.com they would cost millions of dollars. But you have a better choice. A lot of brandables market places have emerged lately (BrandBucket, BrandRoot, Branddo, Novanym). Unfortunately their prices are not always reasonable. Their domain names start from $1500-2000. But you are smarter than that. Buy from Nameably and you can get similar domain names that include much better logo designs for a fraction of their prices. If you don’t believe us, go out and check them.
Do we recommend buying a company name that have a branding value/potential? Yes! Just like our slogan says. “Create a brand, not just a business!”